Leading global technology company upgraded their customer loyalty program by increasing points expenditures and publishing engaging social content.
A leader in the global technology space was looking to better engage its highly-valued customer loyalty program participants. Imagine Experience was uniquely positioned to meet this objective due to its customer-centric approach and ability to engineer the right result. The Imagine team conceived two loyalty-centric engagements — one to announce the release of a digital racing game and a second to highlight the company’s corporate giving relationship with a leading environmental nonprofit.
To announce the release of the racing game’s debut, Imagine provided sweepstakes winners with the chance to get behind the wheel of exclusive racing cars, giving them a real taste of the fast-paced and glamorous life of race car driving. Winners were picked and qualified on a Wednesday, transported to Los Angeles the following Saturday, and began a whirlwind three days across Los Angeles and Las Vegas. They were given all access to an exclusive release party and hung out with celebrities, wined and dined with professional race car drivers, and completed a custom training program at Las Vegas Motor Speedway.
To further engage program participants and highlight the tech company’s involvement with an environmental nonprofit, Imagine created a safari experience in Kenya that transformed guests into conservationists. Winners were given deep instruction on how to protect the animals, lands, and native peoples, drawing attention to the company’s philanthropic mission and dedicated corporate patrons. One guest was so moved by the conservation’s work that she created a GoFundMe campaign to raise funds for a mobile medical unit to treat locals in need of medical care.
By perfectly delivering on these two experiences, Imagine successfully satisfied the customer base and delivered a compelling story with robust shareable social content including photo slideshows, experience recaps, and videos.